Not every business professional is a writer. Yet, in today’s competitive market, publishing a column in a reputable newspaper or magazine can significantly enhance visibility, credibility, and influence. Many entrepreneurs and corporate leaders hesitate because they lack writing skills or fear that their ideas will be poorly represented. Fortunately, there is a practical solution: you don’t have to write the column yourself. With the right strategy, your insights and expertise can reach the public in a professional and impactful manner.
The key is to convey your perspective, industry knowledge, and thought leadership without being hampered by writing ability. Publishing a column allows you to communicate directly with your audience, establish authority in your field, and reinforce your brand’s image. Even if you are not a writer, you can still be the voice behind a column that reflects your expertise.
Benefits of Having Your Column Published
- Establishes Authority and Credibility
A published column positions you as a thought leader in your industry. Readers perceive you as knowledgeable and trustworthy, which strengthens your personal and corporate brand. - Builds Public and Stakeholder Trust
By sharing insights, experiences, and opinions, you demonstrate transparency and expertise. This helps investors, customers, and business partners trust your judgment and decisions. - Enhances Brand Visibility
Columns in well-regarded newspapers or magazines reach a wide audience. Every published piece increases brand recognition and reinforces your company’s presence in the market. - Influences Industry Conversations
Thoughtful columns can shape public opinion and industry trends. They provide a platform to introduce ideas, advocate for best practices, and highlight challenges or innovations in your sector. - Supports Marketing and Networking Efforts
A column acts as a soft marketing tool. It creates opportunities for media interviews, speaking engagements, collaborations, and strategic partnerships, all of which contribute to professional growth.
Strategies for Getting Your Column Published
Even if you are not a writer, the column can be professionally prepared and published if you follow a careful strategy. The most effective approach is:
Hire a Professional Commercial Content Writer Who Understands Your Industry
- Why This Works: Many business leaders attempt to write their own columns, but journalists may produce content that, while grammatically correct, lacks industry-specific flavor. Professional writers with commercial knowledge bridge this gap. They understand both the business context and the media style, ensuring the column is accurate, engaging, and appealing to readers.
- Finding the Right Writer: Search for professional content creators who specialize in your sector. Many experienced writers are available online; a quick search on Google or Facebook can yield suitable candidates. Content agencies like Red Koncept also provide experienced writers who can craft your column in your voice.
- Process:
- Share your ideas, industry insights, and objectives with the writer.
- The writer drafts a professional column under your name, ensuring it is both informative and readable.
- Review the draft for accuracy and tone, making minimal edits if necessary.
- Submit the finalized column to newspapers or media outlets with a strategic pitch highlighting its relevance.
- Advantages:
- Your column sounds authoritative, well-researched, and professional.
- Readers and journalists perceive the content as coming directly from an industry expert.
- It maximizes the chances of acceptance and publication, while saving you time and effort.
By relying on an expert writer who understands commercial and industry nuances, your column will not only be published but also resonate with readers, convey your expertise effectively, and enhance your professional reputation.
